Category: Communication

Content Writing: A Marketing Strategy

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Content Writing: A Marketing Strategy

 Writing is an art of expressing ideas, thoughts and information.  The concept of writing has been used through media as journalistic writing, creative writing, research writing, personal writing, and many other forms; and in the current context content writing.

In fact, content writing gained its prominence with Internet. This is mainly because “content writing is a branch of content marketing, which aims at writing in a way that draws the targeted audience to the site in engaging them to active participation. This participation may include readers commenting on blogs and social networks, clicking ‘Like’ and ‘Share’ or ‘Tweet’ about the written post or uploaded video.”
A good content strategy often begins with the use of search engine optimization (SEO) technique to obtain higher number of visits to the site.

Search engine optimization (SEO) can be defined as an Internet marketing strategy that helps to improve the visibility of a web page or a website in a search engine’s (e.g. Google, MSN, Yahoo) search results. A web writer makes use of keywords, searches for new keywords and works on specific keywords to get new traffic.

Here, it is necessary to mention search engine marketing (SEM), which in short, “is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).” In fact, it is a rather broad term that utilizes the technology of search engines with the goal of “combining the two processes of search engine optimization (SEO) and pay-per-click advertising (PPC)”. Indeed, it would be better to say that, “no SEM campaign is complete without SEO.”

A link to the power point presentation on Content Writing- A Marketing Strategy – http://www.slideshare.net/DeeyaN12/content-writing-ppt

Love For A Lifetime

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Shobhaa De writes in Spouse, “While (the) wife had ‘adjusted’ to his long absences, he felt quite lonely and said excitedly that he was looking forward to spending the next few days catching up with her life.”

Now that’s the kind of life we are all a part of; we get to read about celebrity couples preparing for the V-Day but like them every other person appreciates the essence of the day even though it’s western culture that is getting Indianised. So even though you are very much a part of each other’s life, the much commercialised Valentine’s Day gives you the chance to express your feelings. No more do you get butterflies-in-the-stomach; it’s just the desire to spend the whole day together and revel in nostalgia.

Studies of dating and engaged couples find that feelings of passion and infatuation tend to fade quickly in the first year, and a year or two later often it’s all gone. By then love takes a new meaning.

You learn to accept situations, circumstances and make sacrifices along with a lot of give and take to keep the relationship going. Gradually, love, marriage, children and with growing responsibilities, forty becomes an age to participate in work and more work.

There are days when you don’t take time to be with your beloved or just touch and reassure your feelings. With time every relationship gets caught in the ‘taken for granted’ syndrome.

You know you love but hardly get time to put forward your thoughts and feelings. And then it is stealing time to relax and spend time together, just the two of you.

Of course nothing is easy and so is finding true love in your valentine. The beauty lies in the eyes of the beholder and as psychologist Robert Sternberg puts it, if you have the three ingredients of love – intimacy, commitment and passion – the relationship is going to last forever.

Excerpts from Article published in btw, Love’s Labour Found by Deeya Nayar-Nambiar