Category: Content Writing

Wood | The Rebirth

Root Written by Deeya Nambiar Wood Collection A New Meaning Washed to the shores, deep in the woods, or near the roadside, when the trees become …

Wood | The Rebirth

Published in Edge of Humanity Magazine

Thank you🙏🏻

For My Mother

I have grown around creepers, climbers, roots, branches, twigs and driftwood. Anything or any part of a tree, shrub or herb that looks shapely and catches my mother’s eye go into her collection. From North to South, East to West, the pieces of woods have come from all over India.

My mother’s love for woods gave a new meaning to wood art.

🙏🏻🙏🏻🙏🏻❤️

Meta? Aren’t We?

“Meta”!

The four letter word, a curious case that it seems, have a way with words. Appears to be a detached word, yet it defines existence.

My search for the word began with a few spam mails that had used ‘meta’, repeatedly. Surprisingly, online Merriam-Webster dictionary returned the definition “as river over 620 miles (995 kilometers) NE Colombia flowing into the Orinoco on Venezuela-Colombia boundary”.

While ‘meta’ prefixed words explain the situation as what goes “after” or “beyond” mostly, philosophy accepted the ‘meta’ reality as existence. Well, another dictionary explains it as a term “used to characterise something that is characteristically self-referential,” and is of relevance in art.

A friend, who has been in the field of content writing and marketing, explained it as a means to help you rank your pages in the search engine. “Basically it is the description about the page”. A well described page or content will reflect in every search.

Following the rules of content writing, careful repetition of keywords becomes a habit. A little help and some understanding of the technique, may lead to a page’s success on the search engine.

My passing thoughts seem to be getting jumbled in the process. Meta may be “about” and “beyond”. It may have references in being competitive as well as in human emotions. But isn’t it all about the struggle for existence? Aren’t we “meta” in our day to day living? I wonder.

Content Writing: A Marketing Strategy

Content Writing: A Marketing Strategy

 Writing is an art of expressing ideas, thoughts and information.  The concept of writing has been used through media as journalistic writing, creative writing, research writing, personal writing, and many other forms; and in the current context content writing.

In fact, content writing gained its prominence with Internet. This is mainly because “content writing is a branch of content marketing, which aims at writing in a way that draws the targeted audience to the site in engaging them to active participation. This participation may include readers commenting on blogs and social networks, clicking ‘Like’ and ‘Share’ or ‘Tweet’ about the written post or uploaded video.”
A good content strategy often begins with the use of search engine optimization (SEO) technique to obtain higher number of visits to the site.

Search engine optimization (SEO) can be defined as an Internet marketing strategy that helps to improve the visibility of a web page or a website in a search engine’s (e.g. Google, MSN, Yahoo) search results. A web writer makes use of keywords, searches for new keywords and works on specific keywords to get new traffic.

Here, it is necessary to mention search engine marketing (SEM), which in short, “is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).” In fact, it is a rather broad term that utilizes the technology of search engines with the goal of “combining the two processes of search engine optimization (SEO) and pay-per-click advertising (PPC)”. Indeed, it would be better to say that, “no SEM campaign is complete without SEO.”

A link to the power point presentation on Content Writing- A Marketing Strategy – http://www.slideshare.net/DeeyaN12/content-writing-ppt