Category: Media Communication

What’s Up Man!

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Smartphones are the necessary evils that keep our day busy with activities. With the amount of software downloads, as such, our life is centered on finger tips. Facebook, PIP Camera, EBook  Reader  and many such applications are in offer. These  are not only useful but also sources of image enhancers, which keep  the happy hormones flowing. Along with these, there is this software called WhatsApp messenger that offers cost cutting messaging applications and easy functionalities to keep us connected and entertained 24X7.

I remember the first time I set a Facebook profile. The long lost friends and acquaintances were soon only a click away. Yet with time, logging on, updating, reading the comments and counting the number of likes were waning away. My face then searched only for mails, the messages my friends and acquaintances from the book, sent through Facebook message system. Wow. That was such a relief. I was no more worried about a PC, an android phone insisting on software download, and if ignored the profile or pictures going public.

That is when I was gifted an android phone. My well-wisher, my husband, wanted me to have all the facilities under one roof. And he introduced me to WhatsApp.
What’s up? I cried out. Hush hush, as it sounded, I defined it as an application that did not disturb me much, especially when the setting is put on silent mode. And at the same time, it helped me share the messages, videos and images on an immediate basis. Along with it, there was entertainment in the form of jokes, current affairs, notification, and information circulation, which brought the WhatsApp users on the same platform.

Interestingly, the same joke may come from more than one contact and so do the dissection of news, views or even the jokes, for that matter. Though I am a lazy Facebook user when it comes to  reading and liking various Facebook pages, I could not resist ignoring the little jokes, and tit-bits on WhatsApp.

Wonder, who are the people behind? I like to call them the creative heads that can visualise and execute a joke from nothing. At the same time laugh at situations and make a joke based on their personal experience.

And as I kept myself fully occupied as a WhatsApp user, the dear old Facebook bought WhatsApp for $19 billion, at a time when there were about one billion users.

Now, what do I say, we belong to both Facebook and WhatsApp. And we love tampering with our privacy settings and account settings. The creative heads continue to churn, irrespective of the software, and the audiences continue to pursue their entertaining and messaging means. In short, we feel smarter day by day in our online world.

 

Content Writing: A Marketing Strategy

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Content Writing: A Marketing Strategy

 Writing is an art of expressing ideas, thoughts and information.  The concept of writing has been used through media as journalistic writing, creative writing, research writing, personal writing, and many other forms; and in the current context content writing.

In fact, content writing gained its prominence with Internet. This is mainly because “content writing is a branch of content marketing, which aims at writing in a way that draws the targeted audience to the site in engaging them to active participation. This participation may include readers commenting on blogs and social networks, clicking ‘Like’ and ‘Share’ or ‘Tweet’ about the written post or uploaded video.”
A good content strategy often begins with the use of search engine optimization (SEO) technique to obtain higher number of visits to the site.

Search engine optimization (SEO) can be defined as an Internet marketing strategy that helps to improve the visibility of a web page or a website in a search engine’s (e.g. Google, MSN, Yahoo) search results. A web writer makes use of keywords, searches for new keywords and works on specific keywords to get new traffic.

Here, it is necessary to mention search engine marketing (SEM), which in short, “is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).” In fact, it is a rather broad term that utilizes the technology of search engines with the goal of “combining the two processes of search engine optimization (SEO) and pay-per-click advertising (PPC)”. Indeed, it would be better to say that, “no SEM campaign is complete without SEO.”

A link to the power point presentation on Content Writing- A Marketing Strategy – http://www.slideshare.net/DeeyaN12/content-writing-ppt