Category: Valentine’s Day Fact

Love Blooms

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With the approaching Valentine’s Day, the markets have taken a formal business approach to ‘forever’. The sale boards at branded showrooms, the branded watches, clothes and shoes in the online markets -offers many, target audience the same. What to say, life has never been so very brand conscious ever, before.

Some of the forwards I received recently, listed out a month long season of love and romance. Roses are red, hugs are warm, chocolates are sweet, love blooms into Valentine’s Day. Worth the price or not, money flows in pursuit of commitment. Some turn long-lasting and some fade within months.

Reasons behind each day of celebration, not many really do know.

Nevertheless love sells the brands; even if there is an artist within us, most often the preference is to select a card with beautiful wordings and a brand name.

After spending a couple of hours window-shopping and sitting to watch the young hearts on a “shopping spree”, my husband and I leave the mall hand in hand. My mind tried to recollect a few line’s of Robert Browning. (Life in Love)

Escape me?
Never—
Beloved!
While I am I, and you are you,
So long as the world contains us both,
Me the loving and you the loth,
While the one eludes, must the other pursue.

Love For A Lifetime

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Shobhaa De writes in Spouse, “While (the) wife had ‘adjusted’ to his long absences, he felt quite lonely and said excitedly that he was looking forward to spending the next few days catching up with her life.”

Now that’s the kind of life we are all a part of; we get to read about celebrity couples preparing for the V-Day but like them every other person appreciates the essence of the day even though it’s western culture that is getting Indianised. So even though you are very much a part of each other’s life, the much commercialised Valentine’s Day gives you the chance to express your feelings. No more do you get butterflies-in-the-stomach; it’s just the desire to spend the whole day together and revel in nostalgia.

Studies of dating and engaged couples find that feelings of passion and infatuation tend to fade quickly in the first year, and a year or two later often it’s all gone. By then love takes a new meaning.

You learn to accept situations, circumstances and make sacrifices along with a lot of give and take to keep the relationship going. Gradually, love, marriage, children and with growing responsibilities, forty becomes an age to participate in work and more work.

There are days when you don’t take time to be with your beloved or just touch and reassure your feelings. With time every relationship gets caught in the ‘taken for granted’ syndrome.

You know you love but hardly get time to put forward your thoughts and feelings. And then it is stealing time to relax and spend time together, just the two of you.

Of course nothing is easy and so is finding true love in your valentine. The beauty lies in the eyes of the beholder and as psychologist Robert Sternberg puts it, if you have the three ingredients of love – intimacy, commitment and passion – the relationship is going to last forever.

Excerpts from Article published in btw, Love’s Labour Found by Deeya Nayar-Nambiar

Secure Your Valentine Financially

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Valentine’s Day has turned out to be one of the best phases at the time of economic slowdown. If Cupid’s arrow has struck the right chord of love, there are better ways to ensure financial security for a lifetime than just a V-Day special momentary gift.

From financial strength to financial security, the various practical investment practices can permanently bind the hearts for ever.

Of course, winning your partner to listen to you is in your hands. But before you start going ahead with your wise investment plans, do a complete homework to be aware and well informed about the various available investment resources. Also as a novice, taking help from investment consultants is very essential. The final call will be any day yours.

“Where to begin” finds answer in trying out the time-tested investment avenue. “Gold is best suited for occasions like these, as it results in a successful marriage of investment objective and consumption needs,” suggested financial advisors.

Gold as an investment has been resorted by the wealthy families world over for centuries because they are portable as well as compact. “With uncertainty in the stock market and decline in the US dollar, investors are taking a fresh look at gold as an investment option. Gold works as a perfect hedge against investment in other assets,” experts explained.

“In fact, when other investments take a beating, gold investment tends to stabilise.”

There are banks offering gold coins. Other than that, Gold ETFs and gold deposit schemes floated by jewellery houses too fit the bill. Not far in the market, India Post, in association with World Gold Council and Reliance Money, is planning to launch a gold accumulation plan, which facilitates the purchase of small quantities when investors have the money during a particular month.

Indeed, most financial planners recommend gold exchange traded funds (ETFs) to physical gold. “The savings start right from the purchase stage. All sellers, including banks, charge a commission on the actual gold price. This can be 1-5 per cent.

“In case of an emergency, the real value of gold cannot be realised. Banks don’t buy back, they only lend against it. Jewellers buy it at a discount. Gold ETFs have none of these problems,” experts explained.

In comparison to buying jewellery, a gold fund or ETF would be a better option as it has shown steady returns even during the most uncertain times.

Going beyond gold, there are other ways to secure for life. A health or life insurance policy for your loved ones, mutual funds with monthly or yearly returns, or even the monthly income scheme with post offices are a marriage of two souls to financial well-being.

“Like the sale schemes being offered by retailers across the country, the stock market too is in discount mode, with several large-cap stocks being available at extremely low valuations.

Moreover, the ongoing tax-saving season provides you with an opportunity to help your spouse plan his/her taxes as well. An equity-linked savings scheme (ELSS) with a good track record would be the ideal choice, as its lock-in feature would eliminate the chances of making withdrawals before three years.”

The underlying cause for many couples to take the extreme step to separation or divorce has for ages been the aspect of money and wealth. Financial security not only ensures a safe relationship, but also a healthy family reunion. V-Day is only an open invitation to think for a better tomorrow, if still you are not sure.

Gold Wins Valentine

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Gold wins heart yet again. Love is in the air as lovers are lost in thought – “what is the best gift to bring a smile on her face?” – for the special occasion of Valentine’s Day. History be history, love is love, and it comes for a price. The latest survey sums up gold jewellery as the most preferred gift for women across the globe.

“The higher gold price has added to gold jewellery’s desirability despite these challenging economic times. Gold’s perceived value and enduring emotional appeal are not mutually exclusive and sets it apart from other traditional gifts and apparently, holds the key to women’s hearts on Valentine’s Day,” World Gold Council’s (WGC) 2008 jewellery survey said.

“In contrast to jewellery, which has clear financial value, other luxury consumables were viewed as having short-term aesthetic appeal and, therefore, lacked the investment value and the longevity of gold.”

Even the younger generation who are “typically more interested in spending money on gadgets such as mobile phones than spending their disposable income on jewellery, appreciate the romance of gold jewellery.”

Women and gold have a long association. They would love to have gold jewellery if gifted on special occasions – birthdays, wedding anniversary, and festivals to name a few. And they also buy for themselves as and when situations are opportune.

On a more serious note, women especially Indians, regard gold as “an indicator of emotional ties”.

According to the survey, “81 per cent women claim that the amount spent on gold jewellery reflects how valued someone is.”

For women in the USA and China, there is more of romantic sentiment behind buying gold as a gift. To them gold “is a symbol of love”.

Probably on a more practical note, women in Turkey and Saudi Arabia cite a key reason for buying it as a gift is because “gold will not lose its value”.

The perception of women regarding gold varies across the world. In fact the prized possession is more about the psychology of women. It is therefore, a crucial phase for both the gold jewellery trade and the gold market as a whole to understand the consumer.

Valentine’s Day is an important occasion for receiving gold jewellery for women in different regions around the world. The yellow metal reiterates its power not just as a dead investment but also a matter of pride and heart. Reason: “it is everlasting”.

Published in Merinews.com; Gold Wins Valentine by Deeya Nayar-Nambiar